Sales & Marketing
Joe Waterworth - National Account Manager
Joe joined the Bakery in December 2006 having worked within the industry for a mighty 50 years beginning in van sales at the age of 15. His career has taken him from his initial position in van sales at Spillers to Group Key Accounts manager within the Company. When Spillers pulled out of the bakery market in 1978, Joe stayed within the industry and joined Lyons Cakes as an Area Sales Manager before moving to Shaws Bakery in Liverpool as Sales Director. During Joe’s time at Shaws one of his key achievements was to put the first British loaf into Spain!
A move to Leicester for Fresha Bakeries saw him looking after the major multiples as Key Account Manager within Bread and Cakes. He came back up North in 1995 to join Oakdale Bakeries again dealing with the major multiples. Joe has brought a wealth of experience to Buxton Spa and has been key to the current successful sales strategy.
Rachel Sullivan - Customer Services Co-ordinator
Rachel has been with Buxton Spa for 3 years now. She joined the bakery to work in reception, a role which is key to communication throughout the Company.
Rachel moved over to the sales and marketing department in 2006 to help us to implement our new company communications strategy. Ensuring our customers are kept informed of developments at the Bakery and looking after their day to day accounts falls to Rachel. When you ring to place an order you can now put a face to the voice!
Helen Riley - Marketing Manager
Helen spent much of her Career in Retail Marketing at the CWS gaining experience in all areas of the retail process from in-store promotion to product category management. She began working with the Bakery in 2004 and has successfully steered us through a re-brand and re-design of the Holmfield Bakery range.
The focus in the future is very much on npd and customer service. The Bakery is now equipped to work with retailers to bring to market the very best in innovation within this category backed by a marketing strategy to drive growth.